Microsite

To address the stale fundraising environment and inject new energy, I helped organize a three-day fundraising blitz complete with exciting competitions and enticing prizes, a concept that had never been seen before at Samuel Merritt University.

I collaborated closely with the annual giving director and a web developer to design a microsite tailored for the fundraising campaign.

Goals.

• Increase donor base by 10% and build student donor population.

• Raise $50,000 in three days.

• Incentivize donors with thank you gifts, which in turn would spread brand awareness.

Results.

• The campaign achieved 106% of the fundraising goal.

• Engagement levels increased 224% from the previous year.

• Student donations went from zero to 30.

The Design.

Making donating easy.

I spearheaded the development of the university’s inaugural online credit card form that provided a smooth transaction of financial contributions.

Spurring Competition.

To add drama and encourage last-minute pushes, I implemented a dedicated page that displayed donation totals in real-time. This approach spurred competition, driving each discipline to secure the most donations per day.

Incentives.

Branded promotional items were strategically offered to encourage donations throughout the three-day event, showcasing a unique selection daily.