Experiential: Trade Shows
The Booth.
““I was blown away at the creativity and breadth and quality of your work, and I had a deep sense of pride that this is our organization. You made us look like the high quality, national and global children’s healthcare organization we are. All I can say is: Wow.””
See the Design Process.
Breaking the Mold.
The collaboration between Children’s Hospital Oakland and University of California, San Francisco Children’s Hospital came to life through a sophisticated, one-of-a-kind exhibit booth.
I was tasked with designing an unexpectedly enjoyable and engaging experience for attendees at the 2019 American Academy of Pediatrics conference in San Francisco.
Strategy.
Emphasize the hospital’s prime location in San Francisco.
Goals.
Boost brand recognition and reputation.
Appear as a contender next to other nationally ranked (top 10) children’s hospitals.
Engage with pediatric medical professionals from around the U.S. and beyond.
Results.
The booth was an instant hit, with people eagerly lining up to take selfies in front of its eye-catching design. The booth continues to make an impact today, with attendees fondly reminiscing about it being their favorite attraction of the day.
The Design.
The Sketch.
I envisioned a 20 ft x 20 ft space (400 sq. ft), incorporating spacious areas for leisure and engagement, adorned with unexpectedly colorful and playful oversized visual elements.
The Rendering.
To enhance the visitor experience, I placed oversized video displays on both sides of the booth’s expansive 10-foot wall. The booth space provided welcoming cushioned bench seating and multiple staff interaction touch points.
“Just completed PAS 2019 and had so many compliments about the booth. It really stood out against the many copycat, same old booths. Even the larger booths all looked like one another but our booth and your design stood out. People stopped by to say it was the best looking booth and how they loved the colorful design and cutouts of SF and Oakland landmarks. Great job!!””
“There was a lady trying to poach booth designs....wanted to let you know that your booth is greatly admired as always.”
The Tote.
Additionally, I crafted a vibrant, eye-catching bag to distinguish it from the ordinary totes prevalent at such events.
“People love the bags. Someone from Italy came searching for it because she said it was all over her home town. It’s famous!”
“People go crazy for that bag. Legit crazy eyes.”
The App.
Complementing the experience was an ad placed in the conference app that provided attendees with a sneak peak of the booth’s special virtual reality activity.
“Debbie’s design not only made it fun and interactive for those stopping by, but it was a joy to work the booth and see attendees faces light up when experiencing all aspects of the interactive booth. Well done!!!!””
Wrapping the Building.
Oversized displays on the escalators, doors, and hallways completed the visual takeover.