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Cancer Care Campaign.

I was responsible for overseeing the creative aspects of a campaign highlighting the collaboration between two hospitals in Northern California dedicated to enhancing cancer care services. This initiative encompassed a range of marketing materials such as billboards, bus shelters, full bus wraps, and full-page advertisements in a prominent society magazine. My key role entailed art direction, design, and production to ensure the campaign’s visual elements effectively conveyed the collaboration's importance and benefits for patients.

Campaign Blitz.

I created the promotional campaign for a pediatric hospital in Northern California to mark its acclaimed recognition as one of the top children’s hospitals by US News & World Report. This involved coordinating homepage takeovers, street light banners, coffee sleeves, and print advertisements. I handled tasks such as sourcing the child model and organizing the photoshoot, while also overseeing art direction, design, and production aspects of the campaign.